Following the devastating drought of the mid 1990’s Robert and Rosemary Clark owners of Levuka, a beef cattle property in the Upper Clarence decided that they would need to find alternative revenue to supplement their farm income if they were to remain on their family property.

A range of intensive crops were trialed and a camping venture utilizing the existing logging tracks for 4WD enthusiasts was commenced after obtaining sound advice from industry founder Terry Pascoe of Brooklyn Adventure Park.

From careful beginnings the tourism venture grew to a successful business, with visitor numbers increasing steadily each year. Modern facilities were built and attention to the cleanliness of the park was the highest priority. The park focused on family groups and a high standard of camper etiquette. The application of high standards has paid off with very few management problems, even on busy weekends.

The environment was considered very important when track networks were designed and a policy of environmental sustainability was introduced. Through encouraging others within the industry to work with governments and establish high standards of environmental management a Code of Environmental Practice and a Code of Safety Practice has been established.

A national body, representing privately owned outdoor recreation park operators has been formed with the aim of giving the industry stability and credibility. Both Robert and Rosemary were founding members of that organization and are currently office bearers.

The success of Levuka as a weekend destination has also seen economic benefits have flow to the villages Urbenville and Woodenbong.