Membership benefits include:

• Co-operative marketing and information
• Combined networking opportunities
• Representation to government bodies
• Access to field days/seminars/industry familiarisation trips

The Association has:

• Developed a marketing strategy which is being implemented
• Compiled an operator/business register and an asset register
• Developed and self funded a scenic drive tourist map
• Hosted overseas journalists on regional familiarisation trips
• Produced a media kit with information/fact sheet on attractions, natural assets and tourism products of the Upper Clarence.
• Attended market trade shows.
• Worked in conjunction with the Upper Clarence Community and Economic Development Organisation in obtaining funds to develop an Upper Clarence Tourism Development Strategy, and to create a regional tourism website.