Tourism is an emerging industry in the Upper Clarence, and operators have always been keen to get together and share knowledge and experience.

Father of the tourism industry in the Upper Clarence, Terry Pasco organised informal meetings of tourism operators at Brooklyn via Urbenville for many years. These meetings were an opportunity for people new to tourism to gain from his experience and support each other through the difficult days when they were just starting out.

A more formal approach was proposed in 1997, with tourism operators and local businesses determined the objectives in forming a tourism association The Upper Clarence High Country Tourism Association was officially launched on the 23rd of July 1997.

UCHCTA objectives:

• Develop the Upper Clarence Valley as a tourist destination
• Raise market awareness of the regions tourism assets
• Provide a single unified voice for the regions tourism industry
• Develop a mix of tourism activities that maximises benefits to the local community
• Work in conjunction with peak tourism bodies to further develop the professionalism and profitability of the Upper Clarence tourism industry.